UKIYO – Otterbrands

IWANT Design

We work closely with our clients to create work we can all be proud of. We specialise in the creation and development of brands, including naming, branding, art direction, packaging, environments, digital, illustration and image making. Whether working with national institutions such as the National Trust, destinations such as Wembley Park, global brands like Sony Music or independent […]

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Project: UKIYO

At IWANT we work with a large number of FMCG start-ups. There was always a feeling there was a lack of understanding of our clients needs when all the design was complete and the product left us. In 2018 we decided we should launch a product to better understand what happens next. UKIYO is our own range of Matcha tea, we launched exclusively in Selfridges at the beginning of 2019. Not only is this now a successful product in its own right, we now have a much better understanding of route to market and the trials and potential pitfalls faced by start-ups, and how to overcome them.

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