Project: ruckus and co.
The contents of a kid’s lunch box says a lot about who they are. Parents want healthy convenient options, where kids want a badge showing that they’re unique and cool. How can we deliver a brand that speaks to both audiences?
the big idea
Let’s be for the “kidults” by appealing to kids’ burgeoning independence and crave for ‘cool’
Ruckus & Co., is rolling out on the west coast in Q1 of 2020..