Prevail Jerky – Otterbrands

Sabik Design

We’re Sabik Design, a design studio specializing in branding & packaging for the food and beverage space. We understand the importance of design in order to create a product that demands to be grabbed off the shelf. That’s where we combine our love for illustration, hand-drawn typography, and bold colors to create truly unique packaging. […]

Project: Prevail Jerky

We were approached by a jerky brand that said they were the best in the game. After some taste testing, that did prove to be true. They didn’t invent healthy beef jerky; they reinvented it. And Rule #1? No sacrifices. They are committed to never adding soy, cane sugar, or any of that extra junk. So we wanted to help establish this new brand as the best product in the jerky aisle, period. Our design direction: unapologetically bold. Using a thick hand-drawn font and bold colors, we were able to create a package that demands the attention it deserves.

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Branding
Copywriting
Logo
Naming
Packaging
Photography
Typography
Web Design
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