Plenaire – Otterbrands

Zero Studios

Zero takes on a wide range of projects from rebranding to building digital infrastructures and ecommerce sites to producing live events. It’s more interesting that way, & keeps us nimble. Our breadth of experience gives us a nuanced understanding of the current landscape – and the multitude of considerations across the customer journey. 0 0 […]

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Project: Plenaire

We partnered with Plenaire to bring their destiny cerebral skincare line to life and encourage positive conversations around healthy and beauty. The Plenaire brand world is sensorial, free-spirited, and encourages self-reflection. Our holistic approach brings these values to life, and feels like a breath of fresh air.

Our brand voice feels unexpectedly poetic and personal. Each line of copy is a glimpse into the inner life of the Plenaire persona. The narrative arc of the site is non-linear and multi-dimensional, like the user.

 

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Art Direction
Brand Strategy
Copywriting
Design
Digital Strategy
UX
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