Notpot – Otterbrands

Zero Studios

Zero takes on a wide range of projects from rebranding to building digital infrastructures and ecommerce sites to producing live events. It’s more interesting that way, & keeps us nimble. Our breadth of experience gives us a nuanced understanding of the current landscape – and the multitude of considerations across the customer journey. 0 0 […]

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Project: Notpot

It’s Not Pot. But it’s all good. Not Pot donates a portion of sales to The Bail Project, tackling the troubled history and inequities of the cannabis space head-on.

We played with language and imagery associated with CBD’s trickster twin THC to showcase key product benefits and educate in an engaging, light-hearted tone. The brand strategy (chill, inclusive, & engaged) mapped to all touchpoints, creating a brand system that feels like the product: a daily hug for your endocannabinoid system.

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