Cali’flour – Otterbrands

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We are a branding agency obsessed with the food and beverage industry. Guided by strategy, measured on consequence, based in Boulder. 0 0 vote Article Rating

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Project: Cali’flour

the insight

Cauliflower is gaining steam as a hot, new carb alternative. How can we reinvent carbs so consumers experience more out of clean eating? Because making better choices about what you put in your body doesn’t have to come at the expense of being crave-able. 

 

the big idea

Comfort food comes clean

 

the effect:

Keep an eye out for a national crust rollout at WFH in May. But we didn’t just stop there. Stay tuned for more products to launch throughout the year! 

 

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