Zero takes on a wide range of projects from rebranding to building digital infrastructures and ecommerce sites to producing live events. It’s more interesting that way, & keeps us nimble. Our breadth of experience gives us a nuanced understanding of the current landscape – and the multitude of considerations across the customer journey. 0 0 […]
Shopping for a comforter is weirdly stressful. We started with this consumer pain point in mind and mapped out the Buffy site experience to be as comfy as the product itself. The art direction & content strategy leverage bright lifestyle imagery, CGI to drive home key product benefits, fun & quirky copy, & the cutest damn animated illustrations ever to make their way into a browser.
Scroll-based CGI animations allowed the Buffy team to convey technical product details and benefits in a simple way that stayed true to the brand’s whimsically comfy vibe.