Alday – Otterbrands

Zero Studios

Zero takes on a wide range of projects from rebranding to building digital infrastructures and ecommerce sites to producing live events. It’s more interesting that way, & keeps us nimble. Our breadth of experience gives us a nuanced understanding of the current landscape – and the multitude of considerations across the customer journey. 0 0 […]

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Project: Alday

Alday came to us to launch their D2C men’s pants and solve for a key consideration: most men don’t feel comfortable shopping for pants online. We love a challenge. We conducted consumer research to get to the heart of the issue and map out the central pain points. Turns out, a lot of men crave the reassurance and humanity that accompanies a good in-store shopping experience.

We created a brand identity and site experience that puts the user at ease and communicates the core brand tenets: comfort, style, and versatility with a healthy dose of Cali sunshine and optimism.

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